9 Best Software Reseller Programs in 2024

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As a CEO or business owner who uses SaaS, software reseller programs give you a unique opportunity to expand your revenue streams and enhance your competitive edge.

These programs empower you, your IT team, finance department, and procurement specialists to leverage the latest SaaS solutions and earn lucrative commissions.

When you align with the right reseller partner, you will get access to advanced technologies, streamline your operations, and deliver unmatched value to your customers.

This guide will equip you with the knowledge to identify and capitalize on the nine best SaaS reseller programs of 2024.

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TL;DR

• Software reseller programs allow businesses to purchase SaaS products at discounted rates and resell them, enhancing revenue streams and customer offerings.
• Choosing the right program is crucial for maximizing profit margins, providing robust support, and meeting market demand.
• Top reseller programs for 2024 include Microsoft 365, GetResponse, HubSpot, LiveChat, ActiveCampaign, Keap, Semrush, Wix, and Pipedrive.
• These programs offer features like flexible pricing, extensive training, and various commission structures to suit different business needs.
• Reseller programs can lead to steady income, stronger customer relationships, and enhanced service portfolios.

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Software Reseller Programs

A software reseller program is when a company purchases SaaS products from providers at discounted rates and resells them to its customers at a profit.

These programs often include white-label options to help you brand the software as your own. This, in turn, strengthens your company's offerings.

Why Choosing the Right Reseller Program Matters

Choosing the right reseller program is crucial because it directly affects your revenue and the value you offer customers.

When you align with top SaaS programs, you gain a steady income from recurring subscriptions, which ensures consistent cash flow.

You also expand your service portfolio by adding in-demand solutions, making your business a one-stop shop for your clients’ needs. This broad range of services strengthens your customer relationships by meeting more of their requirements, which boosts loyalty.

Stronger relationships lead to higher customer satisfaction, as clients appreciate your ability to deliver comprehensive services.

Moreover, offering well-known software increases your credibility, attracting more business. As a result, you drive business growth through higher sales and better customer retention.

When you choose the right reseller program, you make a strategic move that secures long-term success and stability for your business.

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Criteria for Evaluating Software Reseller Programs

When evaluating the best software reseller programs for your business, there are several crucial criteria to consider:

Profit Margins and Commission Structures

Assess the commission rates and types each reseller program offers. Higher commissions mean you will get higher earnings potential for your company.

Look for programs that provide flexibility in setting your own markup. This allows you to maximize profits while remaining competitive.

Support and Resources Provided by the Vendor

Reliable vendor support is essential for seamless operations and effective customer service. Evaluate the level of training, marketing materials, and ongoing assistance the software provider offers.

Robust support ensures your team can confidently onboard new clients and address any technical issues that arise.

Ease of Implementation and Integration

The reseller program should integrate easily with your existing workflows and systems. Assess the program's compatibility, as well as the time and effort it requires for implementation.

Streamlined integration enables your IT and procurement teams to onboard new software solutions efficiently.

Market Demand and Product Popularity

Research the market demand and popularity of the software products available through the reseller program. If you align with in-demand solutions that address your customers' pain points, you will position your business for success and drive consistent sales.

Training and Certification Opportunities

Look for reseller programs that offer comprehensive training and certification programs.

These resources empower your team to become experts in the software. It helps enhance their ability to provide superior support and effectively market the solutions to your client base.

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9 Top Software Reseller Programs

Here are the 9 top software reseller programs that can help elevate your business in 2024.

1. Microsoft 365 Reseller

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The Microsoft 365 Reseller Program empowers authorized partners to act as intermediaries between Microsoft and end customers. You facilitate the acquisition and management of Microsoft's cloud-based productivity and collaboration suite.

This program enables you as a partner to serve as a crucial link that connects businesses of all sizes with Microsoft's suite of world-class solutions.

Key Features

Subscription bundles: The program allows resellers to offer Microsoft 365 subscriptions under a flexible licensing structure, granting them the freedom to curate subscription bundles that cater to the different needs of their clients.

Whether your customers are small businesses or large enterprises, you can handcraft the perfect combination of productivity, collaboration, and security tools to meet their requirements.

Client management: As a Microsoft 365 reseller, you'll gain access to a comprehensive suite of customer management tools within the CSP Partner Center.

This platform enables you to efficiently oversee the entire client lifecycle, from provisioning and billing to subscription management.

By consolidating these critical functions, you can focus on delivering exceptional customer service and support.

Sales and support: Microsoft recognizes the importance of equipping its partner network with the necessary expertise to market and implement solutions effectively.

To this end, the company provides a wealth of support and training resources, including technical workshops and sales enablement programs.

Pros

• Leverage Microsoft's trusted brand and extensive customer base.
• Benefit from flexible licensing options to cater to a wide range of clients.
• Generate revenue from subscription sales and value-added services.
• Empower your team with training and certification opportunities.

2. GetResponse MAX Partner Program

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The GetResponse MAX Partner Program empowers marketing firms to become agency partners. It provides a robust email and marketing automation platform to offer its clients.

This program aims to fuel agencies' growth and revenue potential by enabling them to deliver first-class email and marketing solutions.

Key Features

Partner support: As a GetResponse MAX partner, you'll be assigned a dedicated partner manager to guide you through onboarding and support your partnership journey.

This approach ensures you have direct communication and access to the resources you need to succeed.

Discount structure: The program offers an industry-leading revenue-sharing model, with up to 50% discounts to help partners maximize their profitability.

You can price your services competitively by leveraging these discounts while maintaining healthy profit margins.

Training resources: Resellers gain exclusive access to the GetResponse partner hub, which includes extensive product and sales training.

This enables you and your team to deepen your expertise in the GetResponse platform, empowering you to promote and support the solutions you offer to your clients.

Pros

• Collaborate closely with a dedicated partner manager for personalized guidance.
• Access comprehensive training resources to strengthen your product knowledge and sales capabilities.
• Leverage co-marketing opportunities to expand your brand's visibility.
• Tap into GetResponse's industry-leading email and marketing automation platform.

3. HubSpot Solution Partner Program

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The HubSpot Solutions Partner Program offers an integrated ecosystem to empower businesses with software, expert guidance, and essential resources.

This program caters to diverse services, including marketing, sales, customer service, and website development. It helps partners to become indispensable to their clients.

Key Features

Broad service coverage: The program has a wide spectrum of services, which allows partners to provide end-to-end solutions that address their clients' marketing, sales, and customer experience needs.

With this comprehensive suite of capabilities, you will be positioned as a one-stop shop for your clients, streamlining their operations and delivering maximum value.

Collaborative growth strategies: HubSpot's team of experts works closely with partners to develop and implement effective growth strategies tailored to their client's requirements.

This approach ensures that your client's success is at the forefront, as their achievements directly contribute to the growth and success of your own business.

Client-centric mindset: The program emphasizes the importance of client satisfaction and success, recognizing that partner growth is inherently tied to their clients' achievements.

As you prioritize client experiences, you can foster long-term relationships, build trust, and establish yourself as a trusted advisor in your client's eyes.

Pros

• Offer a comprehensive suite of services to your clients under one roof.
• Select the partnership tier that best aligns with your business capabilities and goals.
• Leverage HubSpot's industry-leading software and resources to enhance the services you offer.

4. LiveChat Partner Program

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The LiveChat Partner Program offers a range of opportunities for individuals and businesses to promote, earn, and grow by sharing communication products with their audience.

The program caters to diverse partnership models, including solution providers, app builders, and affiliate marketers.

Key Features

Flexible partnership options: The program provides multiple partnership tracks, including becoming a solution provider, building and monetizing apps, and participating as an affiliate marketer.

Attractive commission structures: The program offers highly competitive commission rates, with the potential to earn up to $4,100,000 in revenue.

Extensive product portfolio: Partners can promote and resell LiveChat's suite of customer service solutions, including the LiveChat app, ChatBot app, and HelpDesk app.

Pros

• Choose the partnership model that best aligns with your business capabilities.
• Earn lucrative commissions through the program's attractive revenue-sharing structure.
• Benefit from comprehensive support and resources to enhance your expertise.

5. ActiveCampaign’s Reseller Program

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ActiveCampaign's reseller program enables businesses, agencies, and solution providers to resell its robust customer experience automation platform.

It empowers partners to offer advanced marketing automation, CRM, and sales tools to clients of varying sizes, enhancing customer engagement and driving business growth.

Key Features

Tiered discount structure: Resellers benefit from a tiered discount structure based on the number of accounts sold, with discounts ranging from 25% to 55%.

Onboarding assistance: ActiveCampaign provides personalized onboarding support to expedite the setup process for reseller accounts. This ensures a smooth start and efficient client onboarding.

Lucrative commissions: Resellers can earn attractive commissions, typically between 25% and 30%. This fosters a profitable partnership while delivering ActiveCampaign's solutions to their clients.

Pros

• Capitalize on tiered discounts to enhance your profit margins.
• Earn lucrative commissions on the sale of ActiveCampaign's solutions.
• Enhance your expertise through access to certification resources.

6. Keap Certified Partner Program

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Keap's Certified Partner Program caters to various professionals, including business consultants, agencies, and other sales and marketing experts, who seek to leverage Keap's sales and marketing automation platform to better serve their clients and scale their businesses.

Key Features

Diverse partnership tracks: The program offers multiple partnership tracks, including Certified Partner, Influencer Partner, Affiliate Partner, and Developer Partner. They cater to a wide range of expertise and business models.

Lucrative earnings potential: Certified Partners can earn up to 30% commission for as long as they maintain their partnership, with additional revenue opportunities through expanded service offerings.

Support and resources: Keap provides training, coaching, and a network of small business experts to support partners in building their businesses and serving their clients.

Pros

• Choose the partnership track that best aligns with your business model and expertise.
• Gain access to Keap's customer base to enhance your growth potential.
• Leverage Keap's comprehensive support and resources to enhance your capabilities.

7. Semrush’s Label Reseller Program

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Semrush's Label Reseller Program empowers individuals and businesses to resell a comprehensive suite of digital marketing services.

This program equips partners with the necessary resources, support, and integration capabilities to deliver their clients a wide range of digital marketing solutions.

Key Features

Integration: The program ensures secure and seamless integration of Semrush's data and tools within partners' existing workflows, streamlining operations and service delivery.

Customization and personalization: Partners can customize and integrate specific Semrush metrics and functionalities to meet their clients' unique requirements.

This flexibility allows you to tailor your offerings to address your client's pain points more effectively, positioning your agency as a strategic partner.

Training and guidance: Semrush provides extensive training, resources, and guidance to help partners develop their expertise and scale their marketing and sales strategies.

Pros

• Benefit from Semrush's comprehensive training and support to enhance your expertise.
• Offer a comprehensive suite of digital marketing services to your clients.
• Leverage Semrush's industry-leading tools and data to drive superior results for your clients.

8. Wix Partner Program

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The Wix Partner Program unlocks a range of benefits for agencies, empowering them to earn revenue, access priority support, and explore new lead-generation opportunities.

The program offers diverse revenue streams, including commissions on website sales, client transactions, and marketing tool subscriptions.

Key Features

Revenue share opportunities: Partners can earn revenue share for publishing Wix Studio Premium sites, onboarding Enterprise clients, and selling various Wix marketing solutions.

Wix Marketplace: The program provides access to the Wix Marketplace, where partners can add their services, set their rates, and get matched with prospective clients.

Priority support: Wix Partner Program members enjoy priority access to customer support, ensuring a seamless experience for their clients.

Hands-off income streams: Partners can earn recurring income by selling unique templates in the Wix Marketplace, even while they focus on other aspects of their business.

Pros

• Capitalize on multiple revenue share opportunities, including website sales, client transactions, and marketing tool subscriptions.
• Benefit from priority support.
• Earn passive income by selling custom templates in the Wix Marketplace.

9. Pipedrive Solution Providers Program

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Pipedrive's Solution Providers Program empowers businesses to resell Pipedrive's suite of CRM software and related professional services, including sales consulting, onboarding, and customization.

This approach enables resellers to cater to diverse client needs through both product sales and value-added services.

Key Features

Compensation models: The program offers two distinct tiers, Elite Tier 1 and Premier Tier 2, allowing resellers to choose between discounts, revenue sharing, or commissions.

With this, you can select the compensation model that best aligns with your business strategy and growth objectives.

Royalty-free licensing: Resellers enjoy licenses without ongoing royalties. This grants them the freedom to price their offerings competitively and potentially achieve higher profit margins.

Dedicated account management: The Elite Tier 1 model offers dedicated account management and robust onboarding support, ensuring resellers receive comprehensive client acquisition and service delivery assistance.

This personalized attention helps foster a seamless experience for both you and your clients.

Pros

• Select the compensation model that best aligns with your business strategy.
• Collaborate with a community of fellow resellers and experts to drive your growth.
• Leverage Pipedrive's comprehensive CRM software and professional services to meet diverse client needs

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Conclusion

Software reseller programs offer top organizations steady revenue, a more comprehensive service range, and stronger customer relationships. With the right program, you will boost growth and ensure client satisfaction.

These nine programs are the top picks for 2024. So, you have to evaluate and pick the best fit for your business.

To streamline SaaS management, consider CloudEagle. It provides complete SaaS visibility and simplifies software buying and renewals, helping you save time and money.

Book a demo with CloudEagle today to optimize SaaS operations and realize savings

Frequently Asked Questions

1. How do I set up a reseller program?

To set up a reseller program, you have to establish a formal agreement with a software provider. You must negotiate terms like commission rates, marketing support, and product training.

The provider will typically grant you access to their sales tools and customer management platform, enabling you to effectively promote and sell their solutions to your clients.

2. What is the difference between software reseller and distributor?

The main difference lies in the level of involvement. Software resellers typically directly relate with the end customer, handling tasks like sales, implementation, and support.

Conversely, distributors serve as intermediaries, selling to other channel partners rather than directly to customers.

3. Why do companies use resellers?

Companies leverage resellers to expand their distribution network, access new customer segments, and provide personalized service and support.

Resellers offer valuable local market knowledge and can often deliver a more tailored experience than a direct sales approach.

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